News

Nichole Johnson
Keeper of the Warren... Nichole Johnson

Keeper of the Warren... Nichole Johnson

Nichole Johnson is the Founder of the Rusty Rabbit conglomerate of brands: Rusty Rabbit International, Rusty Rabbit Spirits, Rusty Rabbit Makes, and Rusty Rabbit Drinks, headquartered in Soho, London and Dallas, Texas. Rusty Rabbit International is a global brand management and business development agency that leaps products from design to distribution, prototype to promotion, and concept to completion. Nichole founded Rusty Rabbit Makes as a procurement business, designing and sourcing promotional products for an extensive client portfolio. Working with high-end distilling clients led Nichole to discover a gap in the market for 360 support of her existing clientele, expanding her business...

Read more →


Nichole Johnson
The Original Rusty Rabbit... Mrs. Hazel Lee Brown

The Original Rusty Rabbit... Mrs. Hazel Lee Brown

Women have been the backbone of civilization since the beginning of time. As it is more common place to celebrate their achievements, we want to highlight the lineage responsible for our name.  We pay homage to Mrs. Hazel Lee Brown, the grandmother of our founder, Nichole Johnson. Hazel was born on December 28, 1929. She was the eldest of 13 children born to Oliver Small Sr. and Virgie Lee Small in Bethany, Louisiana located in Caddo Parish Louisiana. Due to there being no local high school for Hazel to attend, she was sent off to a boarding school in Louisiana where...

Read more →


Nichole Johnson
Bubbles from a Black Woman

Bubbles from a Black Woman

By Audarshia Townsend We take so much for granted. That’s what I was thinking during my recent LIVE! Culinary Series episode with Nichole Johnson, who, it turns out, is the first Black woman with a Champagne brand in the United Kingdom. Lapin Rouillé sparkling brut was released December 2020 under the Rusty Rabbit International brand. Read More

Read more →


Nichole Johnson
Roses are Red... Violets are Blue... Lapin Rouillé has a Rosé for YOU!

Roses are Red... Violets are Blue... Lapin Rouillé has a Rosé for YOU!

Rusty Rabbit Drinks introduced their first champagne offering to the UK and US market just over a year ago. Being picked up by such retailers as Harvey Nichols, Reserve Bar, and Master of Malt gave this unknown brand a fighting chance in a world denominated by men and the almighty advertising dollar.  Nichole Johnson, the owner behind the brand, was applauded for having the courage to step out into a market where there weren't many people who looked like her. Little did she or her team know what was looming around the corner. Unfortunately in March of 2021, after the world was already battling...

Read more →